The Profitable Retailer

by retail expert Doug Fleener

A Dynamic Experiences Group website

the company...

Dynamic Experiences Group (DEG) is one of the nation's leading authorities on Experience Based Retail, a retail floor strategy and sales methodology that helps retailers of all sizes be more profitable.   Unlike many consultants who "specialize" in retail, we are successful retailers. Our partners have over 75 years of retail experiences with world-class retailers including Bose Corporation, The Sharper Image, Williams-Sonoma, Dayton's, Neiman Marcus, and owning our own stores.   More...

About Doug Fleener

Doug Fleener is a veteran retailer with over 25 years of hands-on retail experience with world-class retailers including Bose Corporation and The Sharper Image.

In his ten years at Bose, Doug grew the Retail Direct Group from four to 100 stores and was instrumental in developing Bose’s unique and engaging retail methods.

Before building the retail division at Bose Doug was an independent retailer like you. Unfortunately, his store failed. Flat broke.  He believed he couldn't compete against the big boxer discounters.  And he couldn't with those beliefs and his tactics.  Now he recognizes that if he had known then what he later learned when building a retail chain at Bose, he would be a very wealthy store owner. Today he shares these lessons with retailers around the world so that they can find the financial success they deserve.

Doug is a consultant, keynote speaker and author of numerous articles. He also publishes a monthly newsletter, The Retail Experience.  As a consultant Doug works with retailers of all sizes, non-profits, developers and trade associations.

As a keynote speaker Doug turns any meeting into an Experience. His casual style and quick wit make him not just a crowd pleaser but also an incredible motivator, encouraging people to take action and deliver extraordinary experiences to customers and employees alike.   Learn more at www.dougfleener.com

Doug lives in Lexington, Massachusetts with his wife and two young daughters, where in his free time he barbecues while listening to Jimmy Buffet music.